Plant is an upright, hairy perennial with a spreading root system. Stems are brittle; almost woody. Preferred habitat is road-
sides, edge of pine woods and rocky slopes. The Escambia region is on the very edge of the plant’s southern boundary. Distribution is throughout except directly at seashore.

Leaves are densely hairy; short leaf stalks; slightly folded; opposite on the stem but may appear as alternate. Leaf tapers to the tip with sides less than equal.

Flowers are in clusters at the top of the flowering stem; bisexual; symmetrical in shape; five sepals. Corolla is funnel shape; five lobes, pale to dark pink. Flowers occur in the summer.

Fruit is a capsule.